How often do you see on a packet of cornflakes or on a beautiful cake box the words in tiny writing "this is a serving suggestion?"
This suggests that, contained within that box of cornflakes, you will pour out a plate with a paisley logo on, some beautiful flowers, a spoon and some really white milk (milk is never as white as that when I pour it!)
Yes, Mr Cornflakes is making sure that he doesn’t get a call for false representation of the goods inside the box and, although I am not aware of it happening, I am sure over the last 50 years someone has called him up asking where the milk and the spoon are!
Then, of course, there is the other extreme, normally kids’ toys, whereby the box has got more gizmos than the Starship Enterprise. You think when you open the box that you will have a whole battle or adventure scene and all you get is a plastic plane, usually with no batteries, which shoots about half a metre and is all a bit of a disappointment.